Post by account_disabled on Feb 25, 2024 0:35:35 GMT -6
Recently, KOC has become a new trend that many businesses are interested in and choose in social media campaigns. Many experts say " KOCs are gradually replacing KOLs and Influencers because the benefits bring significantly more". That's why many businesses are willing to pay a larger amount of money to hire a KOC that matches their brand image instead of KOLs/Influencers like before. So what is KOC? Why is KOC Marketing a new competitive trend for businesses? Prodima's article will answer you more clearly! What is KOC? KOC is abbreviated from the phrase Key Opinion Consumer, roughly translated as "consumers with great influence in the market". KOC's main job is to test services/products and provide individual comments and assessments. KOC has the ability to strongly influence the audience's thoughts and purchasing decisions by sharing information objectively and demonstrating their trustworthy expertise.
What is KOC? KOCs are consumers who directly Chinese Europe Phone Number List experience the product and give reviews based on personal feelings, attracting the audience's interest and trust. How does KOC make money? In general, the methods between KOL and KOC are the same, such as becoming a brand representative, participating in promoting campaigns or making money on Youtube. However, brands will actively seek out KOLs to offer cooperation invitations at an extremely attractive fee. On the contrary, KOC must proactively learn about services/products that are "storming" the market to directly experience - evaluate, and receive a % commission based on the number of orders sold. KOC and KOL: The differences! Now that you clearly understand what KOC is, Prodima will next help you distinguish the differences between KOC and KOL extremely simply below: 1. Professional requirements KOC : There is no need to understand too much about the product because they are customers - actual product users and give honest assessments based on personal feelings. KOL : Have expertise and knowledge about a specific industry.
Their comments or opinions are of interest and trust to the audience. 2. Proactivity KOC: Proactively contact brands, suggest requests to test and evaluate products and services. KOL : When contacted by the brand and given an advertising invitation, the KOL will receive an agreed upon fee. 3. Purpose of use KOC : The goal of brands choosing KOC is to build trust with users about the brand through honest reviews. KOL : The goal of brands choosing KOL is to increase brand awareness and reach potential customers in a broader range. In some cases, KOLs also become brand representatives. 4. Ability to reach customers KOC : The number of followers on the page is not an important factor to evaluate a KOC. They will contact the brand to receive the product or directly spend money to buy the product to give an honest review as a customer. So the words shared by KOC are trusted more by users.
What is KOC? KOCs are consumers who directly Chinese Europe Phone Number List experience the product and give reviews based on personal feelings, attracting the audience's interest and trust. How does KOC make money? In general, the methods between KOL and KOC are the same, such as becoming a brand representative, participating in promoting campaigns or making money on Youtube. However, brands will actively seek out KOLs to offer cooperation invitations at an extremely attractive fee. On the contrary, KOC must proactively learn about services/products that are "storming" the market to directly experience - evaluate, and receive a % commission based on the number of orders sold. KOC and KOL: The differences! Now that you clearly understand what KOC is, Prodima will next help you distinguish the differences between KOC and KOL extremely simply below: 1. Professional requirements KOC : There is no need to understand too much about the product because they are customers - actual product users and give honest assessments based on personal feelings. KOL : Have expertise and knowledge about a specific industry.
Their comments or opinions are of interest and trust to the audience. 2. Proactivity KOC: Proactively contact brands, suggest requests to test and evaluate products and services. KOL : When contacted by the brand and given an advertising invitation, the KOL will receive an agreed upon fee. 3. Purpose of use KOC : The goal of brands choosing KOC is to build trust with users about the brand through honest reviews. KOL : The goal of brands choosing KOL is to increase brand awareness and reach potential customers in a broader range. In some cases, KOLs also become brand representatives. 4. Ability to reach customers KOC : The number of followers on the page is not an important factor to evaluate a KOC. They will contact the brand to receive the product or directly spend money to buy the product to give an honest review as a customer. So the words shared by KOC are trusted more by users.